THE BRAND

Luxury fashion brand rooted in Jordanian heritage based in Milan.

Handcrafted elegance meets modern design. 

 

Mission

"Approaching difficulties to make people' lives easier and more fashionable experssing themselves by our products that are exquisitely designed, simple to use and user-friendly." 

Vision

To be one of the five major brands in the world, in everything we do, we believe in challenging the current circumstances, solving problems, serving, thinking differently is what makes our legacy unique."